Welcome to Berkshire Strategic

We help entrepreneurs and businesses large and small get to market, gain share, streamline operations, and enhance product offering through an array of analysis, strategic planning, technology, and marketing services. We also provide custom research and analysis for the advertising, digital media, and finance sectors.

What makes us different? We are a business services firm with an actual business perspective. Unlike many other boutique consulting, graphic design or marketing shops, we excel at project management and understanding our client's business requirements and enterprise. We have wholesale tactical and strategic knowledge that inevitably leads to immense added value for our customers throughout the engagement and beyond.

  • Research
  • Strategy
  • Design

Should the Berkshires focus on cultivating the creative economy?

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Defining Strategy

Perhaps no word is bantered about in business today more than strategy. While strategy means many things to many people and many definitions are considered correct, it nonetheless remains one of the least understood words in business today.

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Viral Marketing

It’s common knowledge that word-of-mouth and viral marketing are the most cost effective ways to spread a message. Why? The main reason this is the case is that most all of us have learned to block out today's paid-for advertising messages.