Should the Berkshires focus on cultivating the creative economy?

Perhaps no word is bantered about in business today more than strategy. While strategy means many things to many people and many definitions are considered correct, it nonetheless remains one of the least understood words in business today.

It’s common knowledge that word-of-mouth and viral marketing are the most cost effective ways to spread a message. Why? The main reason this is the case is that most all of us have learned to block out today's paid-for advertising messages.

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