Viral Marketing & Social Epidemics

It’s common knowledge that word-of-mouth and - the relatively synonymous term - viral marketing, are the most cost-effective ways to spread a message. The main reason this is the case is that we have grown immune to most marketing messages. Read the full article below.

© 2008, Arun Seth, Berkshire Strategic LLC. All rights reserved. Published in December, 2008 issue of Berkshire Trade & Commerce.

Reference: “The Tipping Point”, ©2000, Malcolm Gladwell, Back Bay Books/Little, Brown and Company.

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Defining Strategy

Perhaps no word is bantered about in business today more than strategy. While strategy means many things to many people and many definitions are considered correct, it nonetheless remains one of the least understood words in business today.

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