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Summary

Such are the lessons of The Tipping Point. That small changes can have a massive impact and we can do a lot with a little. The trick is for a great product or contagious message to tap into a Paul Revere type who then becomes eager to spread the word.

I expect to see examples of such epidemics coming out of our business community in the future. There are these mavens, connectors, and salesmen amongst us, and there are also many powerful people visiting the area often.

I recently read an article in Inc. Magazine about a company in Florida selling spring water out of juice boxes. When a vacationing TV reporter visited one of the local shops the company had its product in, she decided to do a story on the water boxes because she loved the concept so much. Next thing you know, the company had national distribution and revenue exploded. Doesn’t that sound like the sort of thing that could happen around here?

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Defining Strategy

Perhaps no word is bantered about in business today more than strategy. While strategy means many things to many people and many definitions are considered correct, it nonetheless remains one of the least understood words in business today.

Viral Marketing

It’s common knowledge that word-of-mouth and viral marketing are the most cost effective ways to spread a message. Why? The main reason this is the case is that most all of us have learned to block out today's paid-for advertising messages.

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